For instance, last week we were discussing efficiency.  Process efficiency, product efficiency and personal efficiency.  Having started with a “Knowlege Audit” aka what do you know abou the subject, the lecturer, who always tries to to bring the concepts alive with personal illustrations, asked  “Who works at 100% all the time” .  The answer of course was no one.  She went on to explore ways of improving efficiency and used the start of the work day to illustrate her point.  “Who arrives at work, wonders into their office and spends 15 minutes by the coffee machine”  Actually I do… sometimes more, much more and I get paid for it!

Wow, what a wonderful job!

Simon

1) We only sell coffee  that we have roasted ourselves.

By only selling coffee that we have roasted rather than branded coffees from other roasters, we can be sure exactly what goes into every single bag of coffee we sell and exactly how it was roasted.  So What?  well we know the beans we buy are always the best in their class; we choose them for their flavour and quality. And we roast then in our own distinct way (more of that later) so we can be sure that everything we sell is of the Pollards standard.

Further by roasting it to order and making sure it doesn’t stand around in boxes waiting for people to buy it, we can make sure that it leave our roastery for you within 72 hours of coming out of the roaster.  Now that’s fresh!

If you would like to lear a little more about coffee growing and processing have a look at our Coffee information section.

In a nutshell, their sales manager telephoned, pretending to be a potential customer and asked for our price list and bullet points about why he should buy from us.  So we sent them to him (Jason, I hope you got it!) and then called him back on the mobile he had given us.  well, I nearly fell off my chair.  This is Jason from C**pers coffee, please leave a message and I will call you back”!

Well actually it got us thinking.  Not withstanding the dirty trick, maybe we should tell you 10 reasons to buy coffee from us and not a box shifter.  So here they are:-

1.)  We only sell our own, hand roasted coffee.

2.) All coffee is hand roasted by Artisans.

3.) Slow roasting in small batches.

4.) Air cooled after roasting not water quenched.

5.) Roast to order – not to stock.

6.) 130 years of practice makes perfect.

7.) 52 origins, 75 standard blends, 2.8 million potential blends.

8.) The right grind not the “nearly right” one.

9.) A wide range of coffee equipment.

10) Coffee with a conscience.

Over the next few posts I will expand on these and hopefully include some photos.  Now wasnt that more interesting than “Welcome to our blog”.

Speak soon

Simon